Joshua Pevy

Account management · Partnership marketing · CRM & growth · Brisbane, QLD

Fourteen years turning partnerships into revenue.

I own the client and partner relationships that revenue depends on. Most recently that meant campaign portfolios for Australia's major banks and lenders at InfoChoice Group, and before that a 650-strong publisher network across Australia and New Zealand.

Currently building comparethat.com.au, an independent Australian comparison platform, solo and end to end.

Track record

Outcome Programme Where
100+ Banking brands and 5 energy retailers syncing live pricing, fees and eligibility through Australia's Consumer Data Right APIs comparethat.com.au
130 Concurrent campaigns per month at peak, across multiple financial services verticals InfoChoice Group
55% Increase in yield per user, through a portfolio-wide CRO programme across landing pages, forms and on-site journeys InfoChoice Group
80% Of the client base retained through the post-acquisition relaunch of InfoChoice.com.au and YourMortgage.com.au InfoChoice Group
~35% Reduction in average client acquisition cost, by diagnosing paid media inefficiencies, without eroding group profitability InfoChoice Group
650+ Publishing partners managed across Australia and New Zealand, alongside 40+ concurrent advertisers on CPA, CPL, CPC, CPM and CPI models Optimise Media Group
+100% Sustained year-on-year network growth, through trend identification, new client wins and channel expansion Optimise Media Group
11M Email records grown from zero at peak, monetised through segmentation, funnels and chatbot automation Forward Online

Keeping sharp

Jan 2026 – present · built solo

comparethat.com.au

Live site password protected for compliance · Read the case study

When my role at InfoChoice ended in January, I didn't want to spend the gap refreshing job boards. So I picked the hardest thing I could usefully build (a real Australian financial product comparison platform, covering home loans, savings, term deposits, credit cards, personal and car loans and energy) and taught myself to ship it, from positioning and compliance through to schema design, deployment and production incident response.

It's the same comparison and lead generation mechanics I've worked with commercially for a decade, approached from the other side of the glass. Fourteen years of knowing what a client needs from a comparison page turned out to be a decent spec; the rest I learned by building it.

  • Live data pipeline

    Real-time ingestion against the Consumer Data Right Product Reference Data APIs across 100+ banking brands and 5 energy retailers, plus a separate APRA MySuper bulk-file pipeline for super.

  • Regulatory strategy

    RG 234 disclosure obligations, an unlicensed-referrer model for credit products, and engagement with ASIC's Enhanced Regulatory Sandbox for deposit and superannuation products.

  • White-label embeds

    A multi-tenant system that lets curated comparison tables be branded and deployed on partner domains, backed by a bespoke CMS for content, product tables and review workflows.

  • Search & measurement

    SEO architecture across structured data, canonical URLs and content hierarchy, with a GA4 and Tag Manager layer tracking outbound referral conversions.

Working models

Two commercial models, built to be used rather than looked at. Every figure is editable and nothing is sent anywhere.

Editable multi-touch attribution model

Six attribution rules run side by side on your own journey data, with a sensitivity view showing which channels change rank when the rule changes. Built to settle the first touch against last touch argument with figures instead of opinion.

Open the model

Three-year growth forecast

Revenue segments, recurring streams, phased cost lines, paid acquisition with survival decay, sustained breakeven and a two-axis sensitivity grid. Re-pointable at any business.

Open the model

What I do

Own the relationship

Primary contact for some of Australia's largest financial institutions, challenger and specialist lenders, and national mortgage broker networks, from onboarding and commercial negotiation through to renewals, billing and compliance.

Grow the programme

Affiliate and partnership marketing, lifecycle and CRM, lead generation and CRO. I find where a campaign is leaking value and fix it, on our assets or the client's.

Prove it with data

GA4, Looker, SQL and Python. I build the dashboards, forecasts and API automations myself, so recommendations to clients and leadership come with the numbers attached.

See it: attribution model · growth forecast

Build it if it doesn't exist

Where reporting, tooling or a whole platform is missing, I'd rather ship it than wait on it; most recently a full comparison product built solo, front end to database.

Experience

  1. 2026 – Present

    Founder & Technical Lead · comparethat.com.au

    Independent Australian financial product comparison platform, designed, built and operated solo across seven consumer verticals: home loans, savings, term deposits, credit cards, personal and car loans and energy. Real-time ingestion from the Consumer Data Right APIs across 100+ banking brands and 5 energy retailers, plus an APRA MySuper pipeline for super. Owned regulatory and compliance strategy end to end, and architected a multi-tenant white-label system putting branded comparison tables on partner domains.

  2. 2020 – 2026

    Digital Account Manager · InfoChoice Group

    Foundation team member at one of Australia's leading financial comparison groups (Savings.com.au, YourMortgage.com.au, InfoChoice.com.au). Owned a large portfolio of concurrent campaigns for banks and lenders end-to-end (commercials, CRO, reporting, budgets and margin), reporting to the GM, Digital Brands.

  3. 2019 – 2020

    Marketing & Operations Manager · Custom Chemicals International

    Partnered with the board on strategy and the ground-up launch of the ProBlue e-commerce range: omnichannel strategy, websites from concept to live, and a company-wide CRM rollout.

  4. 2014 – 2018

    Co-Founder & Director · Forward Online

    Concurrent venture delivering email, lead generation and paid social for clients, with 50+ live campaigns and landing pages at any one time, and a global email database grown to 11 million records.

  5. 2015 – 2017

    Head of Network, APAC · Optimise Media Group

    Promoted to lead the Australia and New Zealand network at a UK-headquartered performance marketing business, running a team of four and reporting to the CEO (Australia) and the UK board. Recruited and onboarded publisher partners on bespoke commission terms, held an exclusive network agreement with Vodafone, and rolled out SOS tracking as one of the first affiliate businesses in Australia to do so, lifting valid leads by 30%.

  6. 2013 – 2015

    Account Executive · Optimise Media Group

    Ran day-to-day campaign performance for advertiser clients across display, email, co-registration, lead generation and social, supported publisher recruitment and onboarding, and maintained weekly, monthly and quarterly forecasting.

  7. 2010 – 2012

    Earlier roles

    EYE Corp, eBay Australia & New Zealand, and Buyinvite.com.au: concessions, deals and member relations.

The stack

Capabilities
Client & account management · Stakeholder management · Affiliate & partnership marketing · Partner recruitment & enablement · Commercial negotiation & renewals · Campaign planning & optimisation · CRO & A/B testing · Lead generation · Lifecycle & email marketing · Retention & revenue growth · Reporting & forecasting · Team leadership
Analytics & data
GA4 · Looker · Google Tag Manager · Microsoft Clarity · Supermetrics · SQL · Google Apps Script · Python · Tune (HasOffers) · Convert
CRM & lifecycle
HubSpot · Salesforce · Braze · Mailchimp · Brevo · Insightly
Media & channels
Meta Ads · Google Ads · SA360 · DV360 · Bing Ads · Apple Search Ads · Email · Affiliate & lead generation
Operations
Jira · Confluence · WordPress · Google Workspace · AI integration & workflow automation · AI-enabled workflows (Claude Code, MCP integrations)
Platform & data
Next.js · React · TypeScript · Postgres · Drizzle ORM · Vercel · Supabase · Consumer Data Right (CDR) APIs · AI-assisted development

If you've got a partnership book, a client portfolio or a growth channel that needs owning:

hi@jpevy.com.au

Based in Brisbane · Available now · Open to onsite, hybrid or remote

Download resume (PDF)